Kevin Camp

Blast from the Buttes


Sun Devil Nation is just days away from answering the most hotly contested, much anticipated off season question one can remember: what will Adidas do to the Sun Devils uniforms?

Unless you were living under a rock or camping in the woods of Flagstaff, no other topic has captivated the entire fan base quite like the switch to Adidas.  Sun Devils from around the country, social media, and Arizona news outlets have dissected every thread of past Adidas work.  Nothing has been safe from the scrutiny; from new unveils at other schools this summer (Nebraska, Miami, and ucla) to a look back at past football and basketball uniforms at the schools Adidas outfits.  The Adidas uniform madness has even prompted one popular college football blog to begin a #StopAdidas movement on Twitter.

While we at ASU Devils Den and the Blast from the Buttes do not claim to be fashion experts.  We do admit to knowing a bit about the business world and how Wall Street works.  With that said, there is a colossal buzz in the collegiate sports world surrounding Adidas and the schools they supply.  The bit of information we remember from our Economic classes points to a correlation between mentions and the success of a business or campaign. In that regard, it looks as if Adidas is passing with flying colors no matter how ugly you think those tire tread numbers look.

Sun Devils fans, there is so much more to discuss about the upcoming season other than the brand of uniform the program will be sporting.  Will Bercovici continue to script the amazing fairy tale ending that he started last year and end his collegiate career on top?  Who will step up and become that dominant devil-backer ASU has missed since Carl Bradford put on the yellow and green of the NFL’s Packers?  Will hometown (#StayTrue) hero DJ Foster cement his name as Todd Graham’s first Sun Devil legendary player?  These questions, and a Sun Devil stadium full of others provide much better water cooler fodder than bagging on a few misplaced stripes or bizarre stretchy looking numbers.

Sun Devil fans remember who and what it is that we cheer for while sweating inside the confines of SDS, or at that bar for out of state game watches.  We not only cheer for the name on the front, but also for the names on the back of that maroon, white, black, anthracite, or gold(?) jersey.  Those names chose to represent the school that we have all personally invested time, effort, blood, sweat, tears, and finances in for years.

As this blast is written, Sun Devils players are taking to social media to express their excitement over the new Adidas threads.  Their pride and excitement in being the first to run out of the Tillman Tunnel in these new jerseys should be enough to overlook that weird pattern, crazy outline, or new stripes.

Buckle up Sun Devils fans, a new look is coming on Thursday.  A new look that will not determine wins or losses, whether or not that 5 star recruit signs his LOI, or what bowl game the Sun Devils will play in.  It will be a look that ASU will be sporting for years to come, a look that will evolve over time, and a look that all of us Sun Devil fans should be excited to cheer for on game days.



–  Blast from the Buttes are random thoughts from a Sun Devils fan shared with other fans of this great university.  Rants, raves, or general observations mostly focused on the athletic programs at the greatest university in the state of Arizona.

About Kevin Camp

Kevin Camp

Kevin is a '96 Sun Devil grad of the Walter Cronkite School of Journalism and Mass Communication. Contrary to his last name, Kevin is not one to stay in one place too long. Kevin has called Washington, Arizona, Utah, and again Arizona home since his days at ASU nearly 20 years ago. A passion for photography in his spare time turned to a great opportunity to shoot Sun Devil sporting events. He has photographed Sun Devils football at Camp T, Tempe practices, Utah, and Colorado while shooting some basketball and baseball as the teams visited Utah. Now that Kevin resides in Flagstaff, he is looking forward to reigniting the family tradition of Camp T with his wife and son. Kevin is also the VP of the ASU Alumni Association Flagstaff club.

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  1. ken

    July 28, 2015 at 2:09 AM

    Great article Kevin. Now excited to see what shows up on Thursday.

  2. Pingback: ASU Devils DenWeekly ASU Devils Den Rewind

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